Campaign Launchpad™
Campaigns your marketers can launch themselves.
Campaign Launchpad™ turns your Oracle Eloqua and Adobe Marketo campaigns into simple wizards. Marketers fill in the parts you leave open. Your templates, rules, and approvals handle the rest.
Self-service, with Ops on call.
Marketers want to send without asking. Ops wants to know what went out and why. Campaign Launchpad™ is built so that both can be true at the same time.
Launch a campaign without waiting on Ops
"I want to run my own campaign."
A wizard walks the marketer through the campaign and shows only the settings they are allowed to touch. Everything underneath it in Eloqua or Marketo stays exactly as your team configured it.
- Guided wizard
Select audience → Customize content → Send
- Locked templates with editable zones
Brand standards hold without anyone checking
- No HTML required
A visual editor with drag and drop
- Configurable approval workflows
Campaigns route to the right approver on their own
Stop building other people’s campaigns
"I need a process that doesn’t run on tickets."
Your team builds each wizard once and decides what a marketer can see and change. Routine requests stop arriving as tickets, and the campaigns that need a manual step reach the right person with the whole conversation attached.
- Wizards you configure
Choose which fields, settings, and steps each marketer sees
- Auto-validation and SLA tracking
Nothing missing, no back-and-forth, a deadline on every request
- Central governance and template control
One standard across regions, brands, and teams
- One queue everyone can see
A helpdesk view of every campaign in flight
The same rules, whoever touches the campaign
Whether a marketer finishes a campaign alone or Ops steps in partway, it passes through the same templates, checks, and audit trail.
An AI writer that follows the house rules.
Marketers can now generate copy with AI inside Campaign Launchpad™. Your team decides how the AI writes before anyone types a prompt, the same way you already decide what each template allows.
Your team writes the rules
Set them once, and they apply to every prompt a marketer sends.
- Tone
Describe how your brand sounds. Every draft starts in that voice, whoever asked for it.
- Character limits
Cap how long a draft can run so the copy fits the space it’s written for.
- Blocked words
List the words that should never reach a customer, from competitor names to claims your legal team would strike. They stay out of every draft.
- System prompts
Write your standing instructions once. Launchpad adds them to every prompt, so nobody has to remember to paste them in.
Write a short intro for our June 12 webinar on supply chain planning.
- Tone
- Confident, never pushy
- Length
- Up to 300 characters
- Never use
- guaranteerevolutionarybest-in-class
- System prompt
- Write in US English. Don’t mention pricing or promise results.
Most supply chain trouble starts with a forecast nobody questioned. On June 12, our planning team will show how manufacturers are catching those early, with time at the end for your questions.
Bring your own key
Campaign Launchpad™ connects to Anthropic or OpenAI with your organization’s own API key. Requests go out under the agreement you already have with that vendor, so the data retention and privacy terms your security team signed off on still apply.
Works with
- Anthropic
- OpenAI
- More on the way
The numbers so far
Measured across Campaign Launchpad™ customer instances.
- Campaigns deployed
- 10M+
- Hours saved per customer, per year
- 6K
- Brand-compliant sends
- 100%
What changes when marketers can serve themselves
Campaign Launchpad™ reduces a complicated Eloqua or Marketo build to a handful of decisions, and keeps the rest out of reach.
Simplicity
Your build process, as a short wizard
Your team sets up the steps once: clone the program, create the email, import the list. After that, someone who has never opened Eloqua or Marketo can run a campaign start to finish and get it right.
Guardrails
Business rules and approvals that run on their own
Brand standards and e-marketing policies are enforced by the template and the workflow, not by someone remembering to check. Misconfigured sends stop happening.
Visibility
Results marketers can read for themselves
Every campaign reports its opens, clicks, visits, and form submissions inside Launchpad. Marketers see how a send did without asking Ops to pull the numbers from Eloqua or Marketo.
Your build process, as a short wizard
Your team sets up the steps once: clone the program, create the email, import the list. After that, someone who has never opened Eloqua or Marketo can run a campaign start to finish and get it right.
Business rules and approvals that run on their own
Brand standards and e-marketing policies are enforced by the template and the workflow, not by someone remembering to check. Misconfigured sends stop happening.
Results marketers can read for themselves
Every campaign reports its opens, clicks, visits, and form submissions inside Launchpad. Marketers see how a send did without asking Ops to pull the numbers from Eloqua or Marketo.
Case Study
3M had 250 people who needed to send email and one small team building it for all of them. With Campaign Launchpad, a campaign that took 8 hours to build now takes 45 minutes. Regional teams send 120 to 200 campaigns a month, all on brand, with no new hires.
What building campaigns for marketers costs
Every campaign Ops builds on someone else’s behalf costs time on both sides: the marketer’s brief and review rounds, and the build itself. Put your numbers in to see what self-service would give back.
How you build campaigns today
Campaigns Ops builds on marketers’ behalf
Reading the brief, cloning, building, QA, test sends and launch
Writing the brief, answering questions and checking proofs
Salary plus benefits and overhead, averaged across Ops and marketers
One campaign, before and after
Ops time on each campaign drops from 4 hours to 15 minutes. Marketers spend 45 minutes in the wizard, against 1.5 hours on the brief and reviews today.
Over a year
Ops hours back
1,800
About 1.0 full-time role
Labor cost saved
$162K
After the time marketers spend in the wizard
| Campaigns a year | 480 |
| Ops hours today | 1,920 |
| Ops hours with Launchpad | 120 |
| Marketer hours today | 720 |
| Marketer hours with Launchpad | 360 |
| Team hours saved | 2,160 |
| Labor cost saved each year | $162K |
Illustrative estimates. With Launchpad we assume 45 minutes of marketer time per campaign, more than the 30-minute average across customers, and 15 minutes of Ops time for approvals and the occasional hand-off. A full-time role is 1,800 working hours a year. The cost of Launchpad itself is not included.
Time it on one of your own campaigns.
Bring a campaign your team built recently. We will build it with you in Launchpad, in your own Eloqua or Marketo instance, and you can compare the clock.
Book a walkthroughInside Campaign Launchpad
The parts of a campaign build that used to need a ticket, handled in the app.
- Launch in 30 minutes
- Pick a template, write your content, go live. What took days takes one sitting.
- Hand-offs to Ops
- When a campaign needs a step done by hand, Launchpad notifies the right person on your team, and their back-and-forth with the marketer is kept with the campaign.
- Templates marketers can’t break
- You decide which parts of each email and landing page can change, down to a single button. A marketer can rewrite its label, but the color and size stay put.
- Performance analytics
- Opens, clicks, and conversions, broken out by campaign, template, and sender.
- Native Eloqua and Marketo integrations
- Launchpad builds each campaign inside your own Eloqua or Marketo instance, next to everything else your team runs there.
- Automated workflows
- Trigger sends off subscriber behavior as it happens.
Comparing Campaign Launchpad with Knak, Stensul or Jeto? See which part of the campaign each one builds
Want to see it on your own instance?
We will walk through a real campaign build, in your platform, using your templates. It takes about half an hour.
Book a walkthroughWhat our customers say
How Eloqua's interface should have been built! Campaign Launchpad sits on top of your Eloqua instance to allow for marketers or other non-technical team members to build and deploy templated email campaigns. The UX is VERY easy to use and DemandByte is a great company to work with. Highly recommend for any team looking to scale their Eloqua operations team.
MBMadeline BradyBooz Allen HamiltonHide Eloqua from people who just want to send an email. We are an international organization and sometimes we just want to enable countries to send their own emails, with the email database and subscriptions from Eloqua. That's when Campaign Launchpad comes to play. Really nice and handy tool.
PVWPim van WettenOmron
Campaign Launchpad has really helped us extend the value of Eloqua and relieve the pressure on our Marketing Automation Team. We've been able to scale content and transform processes using it.
RCRick CollinsConnectWiseGreat platform for self-service campaign execution! Campaign Launchpad has changed the game with our email communications. In the past, we had to engage with our Marketing Operations team for every campaign. With Campaign Launchpad, we are now empowered to quickly and easily send emails with the peace of mind that everything behind the scenes in Eloqua is set up correctly, every time. Thank you for a great product!
ETEmma TrifariSalesforce
Campaign Launchpad is our go to platform to drive people to our self-serve model and help them help themselves. From deploying email campaigns to performing list uploads, Campaign Launchpad has provided a tool that can be offered to other people within the company to make the processes more efficient and time saving.
ASAnkit SharmaBMC SoftwareCampaign Launchpad is a nice tool for those who feel that they're not technically strong to manage campaign operations directly in Eloqua. The User experience make it easy for marketing professionals to deploy email campaigns and handle campaign operations. The country teams can enable themselves to send out their own emails easily using templates created in Campaign Launchpad. A good tool to have.
SMShaik MoinuddinIngram Micro
WE LOVE LAUNCHPAD! We have a really small, really sophisticated Marketing Automation team here at ConnectWise, and we were constantly being asked to send out one-off, transactional emails on behalf of the company or the Product Team or HR. Campaign Launchpad has allowed us to essentially provide a simple way for other people in our company to send email, while still adhering to all of our settings and best practices. The ability to put back-end protections in place and only allow the end-user certain controls has done wonders for my team. We have removed ourselves as a roadblock/bottleneck from getting these messages out to our customers, we've built a better relationship with contacts outside of our department who previously had to rely on us for help, and my team is freed up to spend more time on building a more complex, sophisticated email program, which is where their passion lies. Can't say enough good things about this product!
DSDanielle StanzioneConnectWiseAmazing self service email tool! Campaign Launchpad has drastically changed the way we monitor and send emails. The easy to use platform lets any user deploy emails and handle the campaign operations. It's given us a lot of self service and flexibility. We can't stop using it!
BSBergen SchmetzerSalesforce
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