The Campaign Launchpad™ allows your operations team to embed best practices, governance and brand protection behind an easy to use interface that enable your marketers to handle list loads, e-mail design and campaign reporting on their own, in their own timeframe.
Allow your organization to take full advantage of the power of Oracle Eloqua while mitigating the risk of accidental user error causing misconfigured campaigns, broken emails or unintended sends. With the Campaign Launchpad™ you can transform even the most complex campaign into an easy three-step wizard exposing only the necessary configuration options while retaining control of critical components and settings.
Once the campaign is deployed, users are presented with at-a-glance dashboards tracking campaign metrics as well as granular activity reports. Customizable performance targets help marketers compare their effectiveness against organizational benchmarks and the admin reporting provides an easy way to keep an eye on their success.
Lighten their load and give your marketers the option to quickly deploy certain campaigns through a self-service model. The Campaign Launchpad™ ensures that there is no room for error and all campaigns are configured in accordance with e-marketing policies.
Expose the power of Eloqua to them without the worry that something will go wrong. The Campaign Launchpad™ enforces business rules and facilitates approval workflows so you can rest assured that even novice marketers won't make a mistake.
Provide them with the tools they need to deploy and report on campaigns without exposing the entire database. The Campaign Launchpad™ provides you with insights and reporting on their performance and allows to track effectiveness by a campaign, template or user.
Consolidate other e-marketing tools and take advantage of Oracle Eloqua's deliverability, tracking and reporting. The Campaign Launchpad™ helps to maintain one contact database, always adhere to subscription preferences and provide your management team with one-view email activity reporting across the entire organization.
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