Email governance5 min read
When your emails start arguing with each other
Too much email is annoying. Email that contradicts itself is worse because now you look like you have no idea who you’re talking to.
We build the software your marketing platform is missing.
DemandByte builds software for enterprise marketing operations and helps with the consulting and custom development that goes with it.
A few of the companies we work with
Our products
We build applications for the parts of enterprise marketing that your automation platform leaves uncovered. Each one installs into the system you already run, uses the data and permissions already there, and nothing has to be migrated.
Campaign Launchpad™
Let marketers send
their own email.
Campaign Launchpad puts a simple wizard in front of Oracle Eloqua and Adobe Marketo, so regional and local teams can build and send their own campaigns. Marketing Ops decides the templates they start from, the audiences they can reach, and who signs off before anything leaves.
Guided wizard
Pick an audience, edit the content, send. No HTML required.
AI content generation
Marketers can draft copy with AI. Behind the scenes, it follows the rules your organization sets.
Locked templates with editable zones
Marketers change the copy and the images. Everything else stays as you built it.
Approval chains and audit trails
Each send routes to the right approver and leaves a record compliance can read.
Hand-offs to Ops
When a campaign needs a manual step, the right person is notified and the conversation stays in the app.
30 min avg deploy
From brief to inbox
67% less fatigue
Reported by customers
Email Governor™
Decide how often
anyone hears from you.
The Email Governor gives Oracle Eloqua teams one place to set how often a contact can be emailed and to settle which campaign wins when two of them want the same person on the same morning.
Contact-level frequency caps
Set the limit once. Every campaign in the instance respects it.
Campaign prioritization
When two sends compete for the same contact, the higher-priority one goes and the other waits its turn.
Frequency reporting
Send volume, contact health, and queue performance by program, so you can see what the limits are holding back.
Native Oracle Eloqua integration
Installs from the Oracle Cloud Marketplace in minutes and runs inside your Eloqua instance.
About us
Who we are
DemandByte is a small team of marketing operators and engineers. Every application we sell started as a problem one of us ran into first, in someone else’s marketing department, with nothing on the market that fixed it.
Most marketing teams have plenty of tools. What they lack is agreement about who is allowed to do what and the software that holds everyone to it. That’s the part we work on.
Our customers run some of the largest Eloqua and Marketo instances in the world. A few run much smaller ones. The problems turn out to be the same at either end.
If any of this sounds like your week, we’d like to hear about it.
Already on Eloqua or Marketo?
We can help.
We spend our days inside enterprise Eloqua and Marketo instances. Audits, migrations, integrations, custom apps: bring us in for the parts your team shouldn’t have to work out twice.
Oracle
Eloqua Technology Consulting
Architecture reviews, instance clean-up, and integration design from people who build on the API every week.
View services →Oracle
Eloqua Custom Development
Cloud apps, decision services, and AppCloud extensions, built by engineers who already know the platform’s quirks.
View services →Adobe
Marketo Technology Consulting
Migrations, multi-instance rollouts, and lifecycle rebuilds for Marketo Engage in large organizations.
View services →Adobe
Marketo Custom Development
New Marketo deployments, LaunchPoint integrations, and Velocity scripting, done once and documented.
View services →Resources
Guides and articles
Things we’ve learned working inside large Oracle Eloqua and Adobe Marketo instances and what to do when they stop doing what you need.
Email governance5 min read
AI can write 50 emails before lunch. Please don’t send all of them.
For years the slowest part of email marketing was writing the email. Annoying, but it also kept send volume in check. AI got rid of the wait and now somebody has to decide how much email your contacts get.
Guide6 min read
Fatigue Analysis in Oracle Eloqua
Fatigue Analysis tells you which contacts are getting more email than they want but it doesn’t send them any less. That is left to your campaigns and it takes more than one decision step to get right.
Guide4 min read
Letting contacts choose how often they hear from you in Eloqua
Eloqua lets contacts choose which kinds of email they get or none at all, but not how many. A contact who just wants less email can only get it by unsubscribing.
Tell us what’s slowing you down
Bring us the workflow that keeps breaking, the integration nobody wants to own, or the backlog you can’t clear. We’ll tell you what it would take to fix.
Start a conversationContact us
What can we do for you? Let’s talk!
- Address
- 231 E 24th St,
New York, NY, 10010 - Telephone
- +1 (646) 979-0013