Email Governor™

After a year's research and struggle, we finally came across the 'Email Governor' application from the DemandByte team. This technology has been a life-saver and completely automated our email governance process. Now, we are at peace knowing that we control the number of emails we want to send a contact within a specified period of time. Huge thanks to the team and keep rocking!

The Email Governor has provided us a way to manage our touch frequency strategy. The app allows us to set up email cadence schedules, prioritize email messaging categories and enforce send strategies across all of our campaigns. This ensures that we can prioritize the critical communications and minimize additional messages that might distract from the larger campaign objectives. Overall - contacts are happier, marketers are more efficient and engagement is up which is all contributing to our bottom line.

My firm had run an audit of the frequency of our email communications to our audiences, and asked that we implement a solution to manage how often we are sending emails. We went with Email Governor because it allowed us to configure queues and set priority for email campaign types, which was critical for us since our audiences tend to overlap with each other, causing potential conflicts between business units. Email Governor's capabilities allowed us to automatically manage these queues on an ongoing basis, set frequency caps, and prioritize campaigns without daily manual intervention. Our overall frequency has gone down while engagement rates have gone up. It's simple to set up and configure, and we have had no issues with the platform since integrating it with Eloqua.