The Email Governor™ provides an easy-to-use workflow to create smart organization-wide strategies to help combat email fatigue while ensuring your critical messages still get delivered in a timely fashion.
Leveraging the Email Governor™ will empower your organization to consistently implement email delivery policies into your Oracle Eloqua campaigns. This means that you can stay sensitive to your contact's overwhelming inbox while ensuring that your messages are still being delivered.
The Email Governor™ integrates with the Campaign Canvas allowing you to set up an intelligent workflow for retrying campaign decisions, automatically removing contacts and more. The Email Governor™ is configurable and supports customized governance rules for differing campaign types, channels or business units - enabling you to tailor the strategy to your exact business needs.
The powerful reporting suite helps you understand what policies are working and what's missing the mark. Get a global view of your governance strategy as a whole or drill-down for a granular understanding of how a specific campaign or contact is being affected. The real-time visibility helps you to optimize your approach to ensure you're getting the most out of every email send.
Objective: Combat email fatigue by ensuring contact are only receiving one email per email group per week as well as ensure that the message content is still relevant by removing the contact from the campaign after three weeks.
Strategy: The Email Governor™ will validate that a contact has not received any emails from an email group within a specified period of time. If they have, the Email Governor™ will retry the send every day up to a set number of days depending on the email group being leveraged in order to the find a window of opportunity to deliver the message. Configurable settings enable time-sensitive messages to be held at a different level of governance than standard messages.
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